Marketing plan for Event companies

Тип работы Дипломная работа
Тема Marketing plan for Event companies
Предмет Маркетинг
Объем 60 стр.
Содержание / План дипломной работы Chapter 1. Introduction
1.1. Presentation and justification (importance) of the subject
1.2. Research question and objectives of the study (primary and secondary objectives)
1.3. Delimitation of the research study
Chapter 2. Literature Review
2.1. Marketing planning
2.2. Event companies specific
2.3. Marketing plan for Event companies specific
2.4. Ways of marketing planning for event companies
2.5. Marketing planning for event companies with checktable model.
Chapter 3. methodology
3.1.Justification of methodology choice
3.2. Model description
3.2.1 Questionnaire poll
3.2.2 Checktable model
Bibliography/ Indicative Reading List
Цена 10 000 руб.
Практическая часть Нет
Заказать эту работу

Список литературы

  • ALLEN J., BOWDIN G. A. J. & O TOOLE W. (2006) Events management. Oxford: Elsevier Butterworth-Heinemann.
  • BURK WOOD M. (2007) Essential guide to marketing planning. Harlow: Pearson Education Limited.
  • FLICK, U. (2009) An Introduction to Qualitative Research. London: Sage Publications.
  • HALL S.A, SCHWARZ E.C.& SHIBLI S. (2010) Sport Facility Operations Management: A Global Perspective. Oxford: Elsevier Butterworth-Heinemann.
  • KENNEDY D.S. (2000) The ultimate marketing plan: find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects. Canada: Adams Media.
  • MCDONALD M. (2008) Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. London: Kogan Page Limited.
  • SHONE A.& PARRY B. (2004) Successful event management: a practical handbook. London: Thomson Learning.
  • WONG K.K. (2010) Approved Marketing Plans for New Products and Services. Bloomington: iUniverse.
  • Ulrich Holzbaur, Edwin Jettinger, Bernhard KnauB, Ralf Moser, Markus Zeller
  • Eventmanagement Veranstaltungen Professionell zum Erfolg fiihren Zweite, erweiterte Auflage Beispielen Springer
  • Andereck, Ph.D., Kathleen. 2005. Marketing Plan Outline provided to AOT. Unpublished.
  • Luther, William. 2001. The Marketing Plan: How to Prepare and Implement It. New York. American Management Association
  • Chaturvedi A. Event Management. Global India Publications, 2008

См. также

Этапы проведения маркетинговых исследований
Макросреда функционирования фирмы в России