Тип работы Курсовая работа
Тема Advertising
Предмет Английский язык
Объем 15 стр.
Содержание / План курсовой работы Introduction
Chapter 1.  Advertising Essence
Chapter 2. Types of advertising
2.1. Print Advertising - Newspapers, Magazines, Brochures, Fliers
2.2. Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events
2.3. Broadcast advertising – Television, Radio and the Internet
2.4. Covert Advertising – Advertising in Movies
2.5. Surrogate Advertising – Advertising Indirectly
2.6. Public Service Advertising – Advertising for Social Causes
Chapter 2. Information systems in advertising
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Список литературы

  • Media Sphere of the Russian Internet, Yandex information bulletin, 2010
  • Bruneau E.A., PX for Advertising, 2009
  • Ogilvy, D., Confessions of an Advertising Man, Atheneum, Revised edition, 1988
  • Ogilvy, D., Ogilvy on Advertising , 2000
  • Roman, Kenneth 'The King of Madison Avenue'. Palgrave Macmillan. Basingstoke, Hampshire, 2009
  • Zeff R.L. and Aronson B., Wiley J., Advertising on the Internet, 2009
  • Rosen E., The 33 Ruthless Rules of Local Advertising, 2007
  • O'Guinn T. C., Advertising and Integrated Brand Promotion, 2008
  • Wells W., Advertising (8th Edition), 2010
  • Pincas S., A History of Advertising (Basic Architecture Series),2006

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E-Business: Essence and Classification
Стимулы и выбор типа контракта в сфере искусства